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Assessing the Impact of Science Communication: Strategies and Online Tools

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David Herring, AAAS Fellow and Director of Communication and Education at the NOAA Climate Program Office, wrote a guest article for the inaugural issue of the webLyzard Newsletter on strategies and online tools for conveying science. 

People’s health, security and economic well-being are closely linked to weather and climate. Policy leaders, businesses, resource managers, and citizens are increasingly asking for information to help them address climate-related risks and opportunities in their lives and livelihoods. The article discusses how the NOAA Climate Program Office is addressing this requirement with a three-pronged strategy that includes:

  • Publishing data and information via the NOAA Portal, which is designed to reach large numbers of people across four public segments: policy leaders and decision makers, scientists and data users, educators, and the climate-interested public.
  • Directly engaging with small numbers of target groups in interactive events designed to build relationships and to foster deeper, richer exchanges of information.
  • Encouraging partners and news media to syndicate, host, and republish NOAA content in their websites and broadcasts.

Read the full article… 


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